Online research combines the possibilities of telephone and written research.
The main advantage of an online survey is that it is relatively cheap. Another advantage of online research, along with others, is the speed at which data are processed and are made clear. Moreover, the respondent can decide when he/she wants to participate in the study. In addition, the organisation has clear understanding of non-response. The respondents usually view the online research as easy and user friendly. Another advantage is that online surveys offer possibilities of routing questions and displaying images. Finally, a great advantage is that the entire process is relatively short and powerful, allowing almost immediate insight into possible outcomes.
The possibilities of online research are unprecedented. Nolost Capital conducts ongoing surveys and has a broad experience in applying them in various studies in the field of employee research.