What Does a Quantitative Study Entail?

Quantitative research provides numerical insight and answers to many questions that can be expressed in terms of quantity. The assessment of certain products or organisations is usually quantitatively studied, using a satisfaction survey, for example. In order to be statistically reliable and to make representative statements, groups of people are interviewed simultaneously. 

A (structured) questionnaire is always used in quantitative research. In the questionnaire, the research question or problem of the client is operationalized through questions to the target group. 

The result of quantitative research is usually presented in tables, graphs and percentages. Diverse methods can be used for quantitative research. Nolost Capital specialises in online research (internet research). 

 

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